Q Mastercard’s easter campaign occurred during the Covid-19 level 4 lockdown. Because of the sensitivities around this pandemic, the brand turned to social media and wanted content that would help their audience interact with the brand in a light hearted way, at the same time rewarding them with prizes. I art directed and designed two social posts, using their new character ‘Qubie’, as a friendly creature inviting parents and their children to join him on virtual easter activities.