BRM Cycles is an independently owned bicycle shop in Auckland that specialises in mountain bikes. When they first opened in 2015 they reached out to me to create their logo and branding. The overall style has a retro yet contemporary feel. It represents a competent and approachable brand. It is inviting to the eyes of the locals, but also distinct to any mountain bike enthusiasts.

Over the years BRM Cycles have expanded, which meant a digital presence was needed. From there I was on board with building a responsive website as well as developing promotional content that would align throughout the company’s social media and website.